“Each time the baseline drops, we call it the new ‘normal’. At what point do we stop readjusting downward?”Daniel PaulyShifting baselines is the name given to a phenomenon, according to which changes can only be perceived by humans as long as they are located within their biographical and social reference points. The term originates from an environmental research study of declining fish stocks in California and describes the observation that younger fishermen missed fewer fish species than their older colleagues. The consequence of this – gradual changes are less strongly perceivable, since the frame of reference shifts in comparison to the original state and thereby the scope of perception slowly changes over time – forms the starting point for the exhibition Shifting Baselines and the work for the Memphis Light Box on the façade of the art space Memphis by Ulrich Nausner.Ulrich Nausner lives and works in Vienna. In his conceptual works and installations he deals with patterns of perception and contexts of meaning of information and language in various media. From 2001-2006 he studied experimental design at the Art University Linz. His last solo exhibitions were “Null zu Eins”, Material, Zurich, “blank”, Salzburger Kunstverein, Salzburg and “Text”, Österreichisches Kulturforum, Warsaw. He has also participated in numerous group exhibitions such as “A ditto, ditto device”, AIL – Franz Josefs Kai 3, Vienna, “Accentisms”, Taxispalais Kunsthalle Tirol, Innsbruck, “Technical Support”, Zeller Van Almsick, Vienna and “5×3”, Kunstraum Düsseldorf, Düsseldorf.